Reading:
Too many lists and brochures’ – law firms urged to reset relationship between lawyers and BD teams

Too many lists and brochures’ – law firms urged to reset relationship between lawyers and BD teams

by Amy
25th February 2021

By John Malpas, Global Legal Post

Law firms must reset the relationship between their lawyers and business development professionals if they are to make full use of the BD talent they have in their ranks, a Global Legal Post video Q&A interview has heard.

While firms now recognise the importance of attracting top quality BD executives, there remains a tension between lawyers, who are being urged to develop their own practices, and BD teams, whose roles are not being clearly defined and are still being asked to produce “too many lists and too many brochures”, consultants Katie Dignan and Stephen Revell warned.

Related Stories

30th October 2021

How BD Coaching leads to follow through and creates a Client Centric Culture

Learn how to BD Coaching can assist your law firm with follow through and creating a client centric culture.

1st September 2021

12 Critical Performance Indicators in addition to the Billable Hour

Written by BD Professional Services, learn 12 additional performance indicators to track the success of your law firm.

18th May 2021

Ten Dumb Things Smart Professionals Are Asked To Do

The top 10 worst business development (BD) things lawyers, accountants, architects and engineers get told to do.

Arrow-up

Do you need a hand in the right direction?

You are in the right place.

Be one of the first to get a copy of the 2021 Global Legal Business Development Report

Get your hands on this exclusive intel, benchmark your efforts against the industry and pick up a few ideas and strategies from the experts. 

small_c_popup 1

Let's have a chat

See how you can increase Cross-selling and Client retention at your firm