By John Malpas, Global Legal Post
Law firms must reset the relationship between their lawyers and business development professionals if they are to make full use of the BD talent they have in their ranks, a Global Legal Post video Q&A interview has heard.
While firms now recognise the importance of attracting top quality BD executives, there remains a tension between lawyers, who are being urged to develop their own practices, and BD teams, whose roles are not being clearly defined and are still being asked to produce “too many lists and too many brochures”, consultants Katie Dignan and Stephen Revell warned.
