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Fireside Chat: Legal Marketing

Fireside Chat: Legal Marketing

17th June 2021

In this exclusive Fireside Chat, our Head of Growth Ben Chiriboga sits down with Barbara Koenen-Geerdink, Director of Marketing and Business Development at Al Tamimi & Company, to discuss legal marketing and her new book Beyond Billable Hours.

Ben and Barbara discuss:

  1. How and why Barbara decided to write the new book – Beyond Billable Hours?
  2. Whether there is a disconnect today between lawyers and business development and marketing (and if so, why?)
  3. Barbara’s thoughts on why the pandemic has led to massive behavioral changes in client habits, what are those changes and how should BD efforts respond?

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