In this exclusive Fireside Chat, our Head of Growth Ben Chiriboga sits down with Barbara Koenen-Geerdink, Director of Marketing and Business Development at Al Tamimi & Company, to discuss legal marketing and her new book Beyond Billable Hours.
Ben and Barbara discuss:
- How and why Barbara decided to write the new book – Beyond Billable Hours?
- Whether there is a disconnect today between lawyers and business development and marketing (and if so, why?)
- Barbara’s thoughts on why the pandemic has led to massive behavioral changes in client habits, what are those changes and how should BD efforts respond?