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Fireside Chat: Business Development

Fireside Chat: Business Development

10th September 2021

In this Nexl Fireside Chat, we speak with Aaron Baer about all things business development.

Aaron is a Partner and the Director of Training and Development at Renno & Co., a modern law firm focusing on tech, emerging tech, and M&A.

Previously, Aaron was an Equity Partner at Aird & Berlis, a large Canadian law firm.

Aaron is the Co-Founder of 4L Academy, which provides modern, interactive training for lawyers and law students.

Aaron is also the Co-Founder of Build Your Book (and Co-Host of the Build Your Book Podcast), which provides modern business development training to lawyers around the world.

In this chat, Ben and Aaron discuss:

– Thought leadership on LinkedIn

– Building a book of business in a modern, authentic way

– Understanding what real client service looks like

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