ORIGINAL ARTICLE BY PROFESSIONAL SERVICES BD
“Whenever I ask professionals how they grow their practice, the answer always comes back as ‘word of mouth referrals’. That’s great. They are cheap and they convert at better rates than other types of leads.
Then I ask, when is the last time you asked a client or a joint venture partner for a referral. This is when people stare at their shoes and the room falls silent.
I have empathy for you. No one teaches you this. Where are you supposed to learn?”business development