In our first Ask the BoL Expert episode, our Head of Growth, Ben Chiriboga sits down with Barbara Koenen, BD & Marketing Director at Al Tamimi & Company, and Jay Harrington, Co-Founder & Chief Strategist at Harrington Communications, to discuss key ideas about legal marketing.
They had a fantastic time discussing:
- Why legal marketing is so important today?
- What is the current state of paid advertising for law firms?
- How to earn the attention of your audience through thought leadership and personal branding?
- What is the state of networking events within the legal industry and how you are you talking to your lawyers about networking?
- What does client-centric marketing means in 2021?
- How we can help lawyers from being a guide to a hero?