Ask the BoL Expert: Legal Marketing

Ask the BoL Expert: Legal Marketing

2nd October 2021

In our first Ask the BoL Expert episode, our Head of Growth, Ben Chiriboga sits down with Barbara Koenen, BD & Marketing Director at Al Tamimi & Company, and Jay Harrington, Co-Founder & Chief Strategist at Harrington Communications, to discuss key ideas about legal marketing.

They had a fantastic time discussing:

  • Why legal marketing is so important today?
  • What is the current state of paid advertising for law firms?
  • How to earn the attention of your audience through thought leadership and personal branding?
  • What is the state of networking events within the legal industry and how you are you talking to your lawyers about networking?
  • What does client-centric marketing means in 2021?
  • How we can help lawyers from being a guide to a hero?

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