Prospecting is more than just a buzz word; it is an essential practice for lawyers who want to stay competitive and land more future clients.
Today’s legal market is saturated with ‘experienced’ and ‘reliable’ lawyers.
The Good News: securing new clients doesn’t have to be a difficult task.
There are plenty of different ways you can affect strategies that will get you results.
WHAT IS PROSPECTING?
Prospecting is the first step in the client acquisition process.
It’s all about identifying ‘potential’ clients – in other words; prospects.
The main goal of prospecting is to create a database of potential clients and then regularly communicate with them to eventually turn them into actual clients.
These potential clients are individuals/businesses/companies you have previously made contact with and had some interest in seeking a lawyer/your services.
HOW TO PROSPECT NEW CLIENTS?
There are many different strategies that lawyers can utilise to successfully secure new business.
Click on the above links to learn more about that specific strategy.
HOW TO MANAGE PROSPECTS?
The most effective way to manage your prospects and communicate with them successfully and regularly is through engaging a CRM.
The key to converting them to actual clients is staying organised.
A CRM takes the manual labour away and automises the process to save you time and effort.
NEXL CRM is more than just a database of clients; it is a multi-faceted tool that will help leverage yourself and your law firm above others and secure your competitive place in the market.business developmentlegal marketing