Reading:
Prospecting for Lawyers

Prospecting for Lawyers

18th November 2021

Prospecting is more than just a buzz word; it is an essential practice for lawyers who want to stay competitive and land more future clients.

Today’s legal market is saturated with ‘experienced’ and ‘reliable’ lawyers.

The Good News: securing new clients doesn’t have to be a difficult task.

There are plenty of different ways you can affect strategies that will get you results.

WHAT IS PROSPECTING?

Prospecting is the first step in the client acquisition process.

It’s all about identifying ‘potential’ clients – in other words; prospects.

The main goal of prospecting is to create a database of potential clients and then regularly communicate with them to eventually turn them into actual clients.

These potential clients are individuals/businesses/companies you have previously made contact with and had some interest in seeking a lawyer/your services.

HOW TO PROSPECT NEW CLIENTS?

There are many different strategies that lawyers can utilise to successfully secure new business.

Click on the above links to learn more about that specific strategy.

HOW TO MANAGE PROSPECTS?

The most effective way to manage your prospects and communicate with them successfully and regularly is through engaging a CRM.

The key to converting them to actual clients is staying organised.

A CRM takes the manual labour away and automises the process to save you time and effort.

NEXL CRM is more than just a database of clients; it is a multi-faceted tool that will help leverage yourself and your law firm above others and secure your competitive place in the market.

Learn more about NEXL CRM

Related Stories

20th November 2021

BD Workshop: Collaborative Marketing

Learn more about how to incorporate Collaborative Marketing into your law firm's strategy with Noa Mayer, Principal of MAYER Consulting.

4th September 2021

Why is ABM the Best Strategy for Law Firms?

Learn why lawyers around the world are adopting ABM (Account-Based Marketing) and achieving great results for their law firm.

4th February 2022

The Client Centric Approach

Find out what the client centric approach is all about and why it is working for law firms all around the world.

Arrow-up

Be one of the first to get a copy of the 2021 Global Legal Business Development Report

Get your hands on this exclusive intel, benchmark your efforts against the industry and pick up a few ideas and strategies from the experts.