What is Account-Based Marketing?

What is Account-Based Marketing?

25th January 2022

In a nutshell, Account-Based Marketing is:

focused growth strategy for your law firm in which the Marketing, Business Development team and lawyers collaborate to create personalized buying experiences for a carefully identified set of high-value clients.

Don’t let “Marketing” in ABM mislead you to think this is only something for the marketing teams or marketing professionals.

ABM is the perfect strategy for law firm Partners to win more clients with less effort.

It is the most effective way to grow your practice.

In the age of information abundance, the marketplace has become crowded and law firms are putting in more effort to gain the attention of their clients.

Law firms that want to get an ROI on their marketing and business development initiatives need to place their attention on high-value clients.

They need to be acutely aware of their specific industry expertise, market footprint, and current relationships to develop effective growth strategies.

If you want to find out more about ABM, fill out the below form to receive a copy of The Ultimate Guide Account-Based Marketing Guide for Lawyers.

Read more about ABM:

Common Problems that Account-Based Marketing Solves

Why is ABM the Best Strategy for Law Firms?

Related Stories

29th January 2020

LinkedIn for Lawyers Looking for Takeoff

9th January 2021

Relationship Selling

25th January 2021

Relationship selling vs traditional selling

business is built from meaningful relationships - especially for lawyers. Learn why relationship selling is an important tactic and how you can use it to attract and retain high-value legal clients.


Be one of the first to get a copy of the 2021 Global Legal Business Development Report

Get your hands on this exclusive intel, benchmark your efforts against the industry and pick up a few ideas and strategies from the experts.