For the last year or so it has become increasingly difficult to understand the workings of the most useful social media platform for professional services personnel, LinkedIn.
Some days, thousands of interactions and engagements. The next, nearly none. It can be very frustrating when trying to build your visibility and credibility with your audience.
Fortunately, I recently came across a new Algorithm Research report by Richard van der Blom from the Netherlands who has painstakingly put together a hugely comprehensive and useful list of findings, some of which I am highlighting here and sharing below in no particular order of importance.
Richard has very kindly given me permission to share some of his findings.