Reading:
Bitesize: Rebranding ‘Business Development’

Bitesize: Rebranding ‘Business Development’

6th July 2022

BY JAY HARRINGTON

‘I think the term “business development” should be rebranded as “relationship development”.

After all, relationship development is the essential stepping stone to business opportunities.

Telling someone to “do more business development” is confusing and can be intimidating.

Suggesting that they “develop more relationships”, on the other hand, is more tangible. That’s something we all have experience with.

Want to build a legal practice? Keep it simple. Continually improve your skills at the practice of law—that’s table stakes. From there, It’s mostly about building meaningful relationships.

Be helpful. 
Be curious.
Be generous. 

Invest in other people’s success. Business opportunities will result as a byproduct of that.’

READ THE ORIGINAL POST

Related Stories

26th February 2021

How lawyers can say no to an RFP without endangering their client relationships

How do lawyers and law firms say no to an RFP without endangering their client relationships? Here are 3 simple ways to do so.

by
11th August 2022

A Complete Guide to Alternative Fee Arrangements [Part 3]

Learn more about the pros and cons of alternative fee arrangements (AFAs) with The Complete Guide by ALTFEE.

5th February 2021

How Law Firms Are Winning New Work In A Changed World

by
Arrow-up

Be one of the first to get a copy of the 2021 Global Legal Business Development Report

Get your hands on this exclusive intel, benchmark your efforts against the industry and pick up a few ideas and strategies from the experts.