Reading:
How to Elevate your LinkedIn Personal Profile into the Stratosphere

How to Elevate your LinkedIn Personal Profile into the Stratosphere

25th July 2022

LinkedIn basics for professional services and B2B Service providers.

Social selling is one of the fastest-growing trends in the sales world and is all the buzz. In fact, it has been going for some time now. When done well it can be a very effective way of extending your network and winning new work. The main platform for doing social selling or social networking is LinkedIn, which is also a key area for professionals to start developing and promoting their personal brand. This means that utilising LinkedIn for professional services providers is absolutely essential. It has never been more important to know how to elevate your LinkedIn personal profile.

LinkedIn now has over 575 million users in total, mostly all professionals.  The latest stats I could find from a quick google search showed that NZ has over 2 million users and a similar search showed that Australia has almost 11 million. So why do so many professionals have nothing more than a badly written CV complete with a poor photo, or even no photo at all on their personal profiles?

Before you start engaging in social selling, social networking, writing articles on LinkedIn or other personal branding activities, it is essential that you get your current LinkedIn profile page up to scratch. It is vital that as a professional you understand how to elevate your LinkedIn personal profile.

Why it’s important – Google yourself!

Your LinkedIn profile will come up very high in your score. If you have a common name it may be that someone else appears ahead of you, so it’s important for you to climb those rankings. Now, think about when you go to meetings, the digitally empowered buyer (which is basically everyone) will almost certainly have googled you ahead of any meeting they have with you. If when they see your profile it looks empty, or worse, is full of typos, they won’t be impressed.

READ THE FULL ARTICLE

BY BEN PAUL & THE BD LADDER

Related Stories

29th October 2020

3 Reasons why lawyers hate networking and how to overcome it (Part 1)

Exploring the common reasons why lawyers find networking a challenge and how they can use simple strategies to overcome it (Part 1).

20th July 2022

Keep Your Marketing Simple to Connect with Your Audience

How does one better connect with their audience? What is the key to successful and engaging marketing? Keep it simple.

8th June 2021

10 Immediate Actions to Generate Revenue & Cash

Learn how to gain a competitive advantage over other law firms in ten simple steps.

Arrow-up

Be one of the first to get a copy of the 2021 Global Legal Business Development Report

Get your hands on this exclusive intel, benchmark your efforts against the industry and pick up a few ideas and strategies from the experts.