Category: Business Development

Latest Content & Resources

Networking in a digital-first world for lawyers
Complimentary Business Development Review for law firms worth $750. Covid 19 has seen many lawyers pull back from business development activity. Find out what the proactive, successful firms have been doing to generate new instructions and stay ahead of the competition.
9 ways to leverage LinkedIn: Visibility & Business Development for Law Firms & Legal Professionals
It’s the countdown to Christmas, and we’re all looking forward to a break after what has been a rather tough year. But before we officially clock off, there are things you can do now, and in the days leading up to Christmas, to help boost your business development efforts, and get ahead in 2021. Whether you have a dedicated business development team, or you and your firm’s lawyers contribute to the business growth, there is a range of simple things you can do maximise your efforts.  What is Legal Business Development?  Firstly, let’s separate Business development from marketing. Business development focuses on building and strengthening relationships with potential clients, referral sources and strategic partnerships – actions that contribute to business growth and revenue. Marketing is more outwards focus, responsible for understanding the target market, generating awareness and then communicating the benefits, capabilities and messaging to
Your Personal Brand as a lawyer: Why You Need It and How to Begin Building One
5 things you can do now to grow your practice and advance into next year.
A law firm contact relationship management (CRM) system, is an important business development tool for helping develop and implement a growth plan. Why? Because your customers, clients and business contacts are a crucial asset to your firm. This means you need a system that is proven to help you not only identify your strongest contacts, but better understand them. By knowing your contacts better and building strong relationships with them, you’ll drive more revenue, improve brand perception and increase the success of the business. The first step however, is to determine why you need one Before investing in a CRM, you need to figure out what are your goals are and how a CRM may take your growth that one step further. Without some form of a plan, you’re going to struggle with a clear direction of what you need to focus on, as
The real truth why contact relationship management (crm) software will continue to fail lawyers and law firms into 2021.

Courses & Services

Networking in a digital-first world for lawyers
Unlock the secret method for busy legal professionals to build a new base of high-quality referral agents or clients through LinkedIn.
Leading legal Marketing, strategy, PR and professional services firm.
Learn how to win more business and more high-value clients. Want to build a profitable practice but don’t have the time or budget to invest in days of training? Then this modular business development course is for you. ✓ A series of 12 stand-alone 90-minute online sessions – delivered 1-2-1 ✓ Ideal for small firms & solo practitioners ✓ Complete the whole course or pick-and-mix the modules to fill your skills gaps ✓ Learn the critical and practical business development skills that will transform your business – guaranteed! ✓ Easy, accessible and cost-effective business development training that anyone can implement ✓ All the workbooks and training tools you need for fast results You’ll get a comprehensive programme of proven tools, processes and methods – over 18 hours of personal business development training – which will allow you to charge the prices you deserve, increase
For any business to succeed, it is crucial that leaders have a clear idea of their business vision and mission, as well as a compelling strategy to help them to get there. Without a solid strategy, businesses will be overwhelmed by competitors and market forces. Business development is a vital step for everyone that seeks to grow their company into an industry leader. Getting a competitive advantage in the marketplace demands a complete understanding of business development. Developing a business requires more than just sales. It’s also about relationships, surpassing the competition, and demonstrating real value. Business development is also about communication, from cold-calling potential customers to preserving long-term relationships, to sharing ideas and knowledge with colleagues and stakeholders. Therefore the business developer must be able to talk with confidence, as well as being empathic and open minded to be able to address others’

Experts in Residence

CEO & founder of ADB Insights – a Vancouver based media and consulting company.
Barbara Koenen, the author of the business book Beyond Billable Hours (, has over a decade of business development and marketing experience in the professional services industry. She is the BD & Marketing Director at Al Tamimi & Co, the leading law firm across the Middle East and Africa region. Prior to joining Al Tamimi in 2020, Barbara was Global Head of BD & Marketing at AIM listed company The Ince Group plc, for the last three years. She is based in Dubai and has previously worked for magic circle firm Freshfields Bruckhaus Deringer in Dubai and for Deterink Attorneys and Notaries (now Taylor Wessing) in the Netherlands. Prior to moving to Dubai she has worked in Doha, Qatar and before starting her career she interned in New York and obtained her Master’s Degree in business in Barcelona. Barbara frequently speaks at key industry
Garth’s expertise in professional services is built on almost 25 years of legal management and operating his own property legal practice. Throughout his career, Garth’s won multiple awards, has been a regular presenter on best practice for small and medium conveyancer businesses and is the author of two leading publications for legal professionals. After 25 years working in legal and business advisory positions, Garth started a professional advisory service to assist the industry to be savvy, profitable operators.
With two bronze medals at the Kung-Fu World Championships in China, Cundill’s 25 yeas of experience, spanning business, technology and marketing world coupled with his very bold opinions, has made its mark in local media and speaker circuits. He has appeared on TV countless times, done a TED Talk and has written dozens of articles. He is also a published author, including “The Captivating One-liner” and is currently the CEO of
Jennifer is a a strong marketing & sales/business development professional with a comprehensive blend of experience in customer acquisition, strategic alliance management, advertising, interactive media and content development.
Your Digital Magellan. Sales and marketing expert in professional services.
Achieving results for professionals & professional services firms | Director, The BD Ladder, BD & Marketing Consultancy.
David is a leading coach & consultant specialising in cross-selling, business development, leadership & client service for lawyers & firms.
Co-founder & CEO of CommWiser, Law Firm Marketing and professional services Firm.
Director of Business Development Professional Services & legal business development consultant.
Deb Feder is a business development coach, strategist, owner and CEO of Feder Development LLC, a consulting firm focused on helping lawyers bring in consistent clients through curious, confident conversations and changing the way we view productivity for professionals.
I am an attorney turned entrepreneur who is changing the legal industry through mentorship.
Daniel is a private equity lawyer and is triple-qualified in Canada (Alberta and Ontario), England & Wales and the British Virgin Islands. He was born in Hong Kong, raised in Mississauga, Ontario, and proudly calls Canada his home. He is currently working as a legal counsel at UBS in Singapore and is focusing on investment funds and asset management. He was previously an associate at an international offshore law firm in Singapore, legal counsel at a private equity firm in Hong Kong and an associate in an international law firm in Canada. Outside of his day job, Daniel provides mentorship and career coaching to law students and junior lawyers from around the world, assisting with international career pivots and personal branding strategies. He is the founder of LegalGrounds (, an online platform created for the Singapore legal community to encourage collaboration and mentorship. He’s

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