Ben Paul

Director - The BD Ladder, BD & Marketing Consultancy

Ben Paul square


Director of The BD Ladder – BD & Marketing Consultancy

Achieving results for professionals & professional services firms

I help my clients to achieve growth in the business by getting to know them, and then by applying the business development and/or marketing strategies that will work for them. I have a track record of working with firms and professionals to develop and implement client-focused marketing, communications and business development strategies.

I am a commercially-astute, innovative and results-driven senior business development and marketing consultant with a highly-motivated and authentic approach. I have over 20 years’ experience in collaborating with teams and individuals to help them to better understand, build and enhance their brands. I have produced successful multi-million-dollar proposals, and have excellent stakeholder, account management, marketing and content writing abilities.

I have delivered sales improvement programmes through my exceptional coaching and mentoring skills, supported by a deep understanding of business dynamics and an extensive network of industry contacts.

Ben founded the The BD Ladder, to create an agency that can be accessed by all professional services firms and those who provide B2B services, regardless of their size. Many firms in the growth phase require access to expertise as they continue on their upward trajectory, even though they may not yet be able to afford a permanent employee. This is one of the core reasons why he founded The BD Ladder.

The BD Ladder’s mission is to help experts and professionals who need to market and sell their services, but whose passion is in their own expertise, not sales and marketing.

Expertise / Work

Published Resources

Read Ben Paul’s final article of his BD series and learn how to deliver and measure your BD Coaching Programme at your law firm.
Having acknowledged and implemented BD Coaching, learn which type of BD Coaches best suits your law firm and your clients.
Learn how to BD Coaching can assist your law firm with follow through and creating a client centric culture.
Learn how to successfully integrate a BD Coaching program to amplify your law firm’s business development results.
Learn how lawyers from all around the world are creating a BD coaching culture for client-centric law firms, starting from the top!

Courses & Services

Share this profile
Share on email
Share on linkedin
Share on twitter
Share on facebook

Be one of the first to get a copy of the 2021 Global Legal Business Development Report

Get your hands on this exclusive intel, benchmark your efforts against the industry and pick up a few ideas and strategies from the experts.