Commwiser

About this Course/ Service

Commwiser is a specialised Law Firm Marketing and Litigation PR firm based out of New Delhi, India. We work in India as well as across other geographies in the South East Asian region. We have an in-depth understanding of the legal landscape of the country and our clients are some of the top law firms in India.

For firms that are looking to penetrate the Indian market, we are well placed to create strategies and handhold them for visibility and networking. Commwiser’s services include:

BD and Marketing Strategy Marketing for law firms works effectively when BD efforts are tied with the Firm’s strategy and planned meticulously for the long term. Our insightful and thoroughly structured law firm marketing plans help firms of all sizes in their growth strategy by understanding their goals and preparing long term BD plans.

Media Relations

Working with media helps to enhance the image of the Firm as well as its Partners. We help our clients build a narrative that presents the Firm in line with its positioning. We also help our clients prepare a media policy which defines who from the Firm should comment on which issues/ practice areas and which media platforms they should engage with.

Importantly, we track regulatory and policy changes rigorously and do knowledge-driven engagement with media. We can be a good bridge between your experts and the media for a mutually beneficial relationship.

Social Media

As renowned author Erik Qualman said – “We don’t have a choice on whether we do social media, the question is how well we do it.” Though lawyers are generally considered to be late adopters, social media isn’t a choice anymore. It’s imperative to have strong social media strategy and content. The digital medium is breaking all boundaries, giving tremendous opportunities to firms looking to target a global audience.

At Commwiser, we create social media campaigns to establish the firm’s expertise and thought leadership as well as to showcase other important aspects such as values, culture, CSR initiatives and diversity. One of our strengths is our legal content strategy team, which understands legal language and also the nuances of video creation and digital marketing,

Litigation PR Managing communication through the course of any legal dispute or litigation is extremely important. It can help you gain influence over various stakeholders, though ultimately the court decision is based on the legal facts and merits of the case. At Commwiser, we ensure strategic interventions ensuring that the right narrative gets presented in the most compelling way possible.

We have an in-depth understanding of the court processes and functioning, which enables us to create communication strategies that are optimized for win.

About the Team

Aman Abbas, Co-founder and CEO of Commwiser leads the strategy and planning for client campaigns. He has spent over two decades working with leading global brands in PR, consulting and law. He is one of the pioneers in Law Firm Marketing and Litigation PR in India.

The team is a diverse mix of lawyers, law firm BD experts, PR & communications professionals, social media pros and video content specialists. We have recently bagged Gold for ‘Specialised Consultancy of the Year – Law’ at the 11th Edition of the IPRCCA Awards by exchange4media. These are one of the most well respected and competitive awards in the PR & Corporate Communications industry in India.

We look forward to supporting you with your law firm marketing and strategy needs. Please get in touch and let us know that you are a NEXL member. Write to us at [email protected]

Meet your Expert in Residence

  1. Co-founder & CEO of CommWiser, Law Firm Marketing and professional services Firm.

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