Marketing Mandatories for Professional Services Firms

About this Course/ Service

Develop an effective professional services marketing strategy

Learn how to “own” your marketing efforts

Raise the bar by being more accountable and profitable

  • Drill down your marketing messaging framework so you can utilise the tools and tactics with their ROI in mind
  • Create a strategy for each key marketing channel and align them for a great customer experience that meets your business goals
  • Measure successes and failures with confidence using the appropriate metrics, so you can make better informed decisions


  1. Understanding the role of marketing
  2. Situational analysis
  3. Organising a strategy overview
  4. Messaging
  5. Going to market and outcome measures
  6. Positioning
  7. Brand
  8. Marketing strategy on a page
  9. Marketing tools and tactics
  10. Measuring success and failure

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