Develop an effective professional services marketing strategy
Learn how to “own” your marketing efforts
Raise the bar by being more accountable and profitable
- Drill down your marketing messaging framework so you can utilise the tools and tactics with their ROI in mind
- Create a strategy for each key marketing channel and align them for a great customer experience that meets your business goals
- Measure successes and failures with confidence using the appropriate metrics, so you can make better informed decisions
Modules
- Understanding the role of marketing
- Situational analysis
- Organising a strategy overview
- Messaging
- Going to market and outcome measures
- Positioning
- Brand
- Marketing strategy on a page
- Marketing tools and tactics
- Measuring success and failure
