Fans vs. Followers & Providing Content to Drive Business

Very often, we may hear “I had 3000 people view my video!” or “I had 300 people like or otherwise engage on my post.” Can you go to the bank with likes or views though?

You need to deliver content to drive people to see you as an expert and someone they want to work with, but content that is clear to them that answers their burning worries or concerns.

When you can connect with them that way, you can win and gain more business.

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